Brand

The formation

One terracotta lead dot with six followers in a V behind it, pointing right: the koryphaios and the chorus, moving toward shipped. Say it KOR-ih-fah.

Logo

Lockups and icon

Keep clear space of two lead-dot diameters on every side. Never recolour the lead dot, rotate the formation, or set the wordmark in capitals.

Korypha primary lockup on navy

Primary lockup on Aegean navy · SVG

Korypha primary lockup on white

Primary lockup on light · SVG

Korypha stacked lockup on navy

Stacked lockup, for square spaces and end cards · SVG

Korypha app icon: the formation on a navy rounded square

App icon: mark at 70% of a navy rounded square · SVG · PNG 512

Colour

The Aegean palette

Navy as the ground, terracotta as the single accent, marble for light. Roughly 60% navy or marble, 30% ink and neutrals, 10% terracotta, gold under 2%.

Aegean navy#0F2A47Brand ground
Terracotta#E07A4FThe one accent
Marble#F4EFE6Light backgrounds
Muted gold#C9A24ARare emphasis
Ink#14171CText on light
Navy tint#E6ECF3Info panels
Terracotta tint#FBEAE2Behind #9A4527
Gold tint#F7EFD9Behind #7A5F1E

Approved text pairs

SampleText on backgroundRatioUse
AaMarble on navy12.7 : 1Any size
AaInk on marble15.7 : 1Any size
AaInk on terracotta6.0 : 1Primary button labels
AaGold on navy6.1 : 1Any size
AaTerracotta on navy4.9 : 1Any size; prefer 16 px and up
Aa#9A4527 on terracotta tint5.5 : 1Chips and tags on light
Aa#7A5F1E on gold tint5.3 : 1Chips and tags on light

Not for text: white on terracotta, terracotta on marble, gold on marble. Shapes and large graphics only.

Type

Inter for everything people read.

JetBrains Mono for code, branches and tokens such as [PLAN APPROVED]